Sales Pitch: MagnetoBowl for NFL
As the underdog trying to win NFL accounts away from Ticketmaster, I knew Paciolan needed to take a ballsy approach. Enter The MagnetoBowl: a nostalgic play on the vibrating electronic football games of the 70’s. To drive prospects including the Buffalo Bills, Cleveland Browns, Oakland Raiders and St. Louis Rams to the conference workshop, I designed a mailer, poster and hotel door-drops. Once attendees entered the room, they were greeted by Paciolan employees dressed in referee uniforms, where they were treated to appetizers, beer, and a good-old fashioned game of MagnetBowl.
CREDITS
Me: Concept, copywriting, photography, design