Fundraising Coaching: Andrea's Walk MS Superhero Tips
Who would you rather get an email from: a robot, or a human who appears to be floating across the sky in an orange cape? To help demystify fundraising and help Walk MS participants overcome their fear of asking for money, I knew they would be far more receptive to getting their weekly tips from Andrea, the Walk MS Oregon manager. It worked like a charm. Over the three years we ran this campaign, fundraising was up 2-6%.
Be a Walk MS Superhero with Andrea’s Power Tips
From sharing their personal stories, leveraging the power of their Walk MS Participant Center, or implementing simple ways to recruit new teammates, learn how our most successful Walk MS participants achieve BIG success and you can, too.
CAMPAIGN EBLAST EXAMPLE (WITH LINK TO POST)
Andrea’s Walk MS Superhero Tip #4: Share Your MS “Scene”
Hi Mark,
Every year at Walk MS, I hear so many stories that warm my heart and give me hope.
This year, I want to hear your story. I want to know what inspired you to join Walk MS.
After you write it, will you do me a huge favor? Post it on your Walk MS donation page. Share it with your friends. Tell them on Facebook, through email, or send along a snail mail letter and include a link to your Walk MS donation page so we can inspire our community to take action.
To help shape your own, I asked our Chief Storyteller at the Chapter to give me a few tips. He spent nearly a decade in Hollywood writing, producing, and performing in hundreds of shows—and incorporates the story of his Mom, who lived with MS for 34 years, into his personal fundraising for the Society.
Enjoy!
----------------------------------------------------------------
WANT IDEAS TO CRAFT YOUR OWN STORY?
Give me a shout and we’ll make it so!
Andrea
Walk MS Oregon Manager
Walk MS Oregon Manager
SEE THE CAMPAIGN BLOG
CREDITS
Me: Campaign strategy, creative direction, design, content development, email & social campaign management
Fireworks Photography: photo of Andrea flying